The Sports Management Programme offers essential insights into the sports industry, equipping you with the key skills needed to succeed in this fast-paced field. Covering core topics like social media strategies for sports brands, revenue generation through licensing, athlete endorsement negotiations, and sports image rights management, this programme provides practical knowledge that can be immediately applied. With a focus on real-world skills and industry trends, you’ll gain insight into branding, monetisation, and strategic partnerships, preparing you for diverse roles within the sports sector, both locally and internationally.