Maximising Revenue from Sports Licensing

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This course provides an in-depth look at strategies for driving revenue through sports brand licensing.With real-world insights and practical tools, you will gain the knowledge needed to leverage licensing opportunities effectively and protect brand value.

  • Duration: 2 - 3 Hours or Self Paced
  • Publisher: LearnHUB, Powered by Regent Business School
  • Certification: A Certificate of Completion will be issued to all candidates who successfully complete the requirements of the programme.
  • Take your time and ensure to carefully engage with every aspect of this course, to ensure adequate preparation for the final assessment. A minimum of 80% is required to pass.
  • Develop a strategic approach to brand licensing that aligns with long-term business goals.
  • Learn to negotiate effective licensing agreements, covering essential terms, royalty structures, and rights.
  • Identify international markets and explore digital licensing as a means to expand reach and increase revenue.
  • Implement quality control measures to protect brand integrity and avoid licensing pitfalls.

Course Content

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Lesson 2: Developing a Strategic Approach to Sports Brand Licensing
Lesson 4: Quality Control and Brand Protection in Sports Licensing
Additional Resource Material
Final Assessment