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Negotiating Athlete Endorsement Deals

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The Negotiating Athlete Endorsement Deals course provides a guide to navigating the complexities of athlete endorsement agreements. From understanding the broader endorsement landscape to mastering the art of negotiation, this course offers valuable insights into crafting high-value partnerships.

  • Duration: 2 - 3 Hours or Self Paced
  • Publisher: LearnHUB, Powered by Regent Business School
  • Certification: A Certificate of Completion will be issued to all candidates who successfully complete the requirements of the programme.
  • Take your time and ensure to carefully engage with every aspect of this course, to ensure adequate preparation for the final assessment. A minimum of 80% is required to pass.
  • Gain a solid foundation in the athlete endorsement industry, learning the ins and outs of deals from both athlete and brand perspectives.
  • Develop the skills to navigate and analyse key components of endorsement contracts, ensuring all parties' interests are protected.
  • Learn effective strategies for valuing athlete endorsements, enabling you to assess the true worth of brand partnerships.
  • Develop your negotiation tactics that maximise deal value, securing better terms and higher returns for athletes and brands.

Course Content

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Lesson 1: Understanding the Athlete Endorsement Landscape
Lesson 2: Key Components of Endorsement Contracts
Lesson 3: Valuation Strategies for Athlete Brand Partnerships
Lesson 4: Negotiation Tactics for Maximising Deal Value
Lesson 5: Managing and Leveraging Endorsement Relationships
Case Study: LeBron James and Nike
Additional Resource Material
Final Assessment
Final Assessment