Understanding Consumer Psychology in Retail
This course explores consumer psychology, focusing on factors influencing decisions and strategies to enhance retail experiences. It also examines digital behavior and the impact of technology and social media.
Course Fee:
R395
Publisher:
LearnHUB, Regent Business School
Duration
2 Days | Effort: 1-2 Hours Daily | Self Paced
Course Mode
Fully Online
Course Format
Interactive & Video Based Learning
Learning Outcomes:
- Explain the fundamentals of consumer behaviour and the psychological factors that drive purchasing decisions
- Analyse the role of perception in retail, including how branding, merchandising and pricing influence consumer choices.
- Identify the triggers of impulse buying and develop strategies to ethically influence consumer behaviour.
- Apply personalisation techniques to enhance customer loyalty and trust in retail settings.
- Evaluate the impact of digital channels on consumer psychology and implement strategies to optimize online and in-store experiences.
- Critically assess real-life case studies to identify best practices in leveraging consumer psychology for retail success.
Meet our Expert Instructors
This course was crafted by our dedicated full-time lecturers. With extensive experience in both professional practice and education, our instructors excel at cultivating talent and maximising student potential.
Professor Osman Seedat
Senior Academic at Regent Business School
Professor Osman Seedat is a distinguished academic affiliated with Regent Business School, where he specializes in fields related to supply chain and retail management. His contributions include the development of advanced academic programs such as the Postgraduate Diploma in Supply Chain Management and the Bachelor of Commerce in Retail Management.
Certificate of Completion
At LearnHUB, we believe in recognising your achievements every step of the way.
That’s why you will achieve a certificate for every course that you successfully complete.
Skill set development
- Understanding consumer decision-making processes
- Analyzing psychological and emotional factors influencing purchases
- Recognizing cultural influences on consumer behavior
- Designing impactful and customer-centric retail experiences
- Interpreting digital consumer behavior trends
- Leveraging technology and social media insights
- Building stronger connections with target audiences
- Applying consumer psychology principles to marketing strategies
- Identifying behavioral patterns in diverse market segments
- Crafting strategies to enhance customer loyalty and engagement
Frequently Asked Questions
In the course “Understanding Consumer Psychology in Retail,” participants will delve into the psychological, emotional, and cultural factors that influence consumer decision-making. They will learn how to interpret consumer behavior, design customer-centric retail experiences, and create strategies that resonate with target audiences. The course also explores the impact of technology and social media on modern consumer habits, equipping learners with the skills to analyze digital behavior and leverage insights for effective marketing and engagement. By the end of the course, participants will have a deeper understanding of what drives consumer actions and how to build stronger connections in the retail landscape.
No specific prerequisites are required.
Upon successful completion of the course, you will receive a Certificate of Completion in Personalisation in Retail Marketing.
Contact Us
Have any queries?
Feel free to reach out if you have any questions