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Personalisation in Retail Marketing

This course explores the strategies and techniques for personalising marketing efforts in the retail sector. You will learn how to leverage customer data and insights to create tailored shopping experiences that enhance customer engagement and drive sales.

Course Fee:

R395

Publisher:
LearnHUB, Regent Business School
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Duration

2 Days | Effort: 1-2 Hours Daily | Self Paced

Course Mode

Fully Online

Course Format

Interactive & Video Based Learning

"The Personalisation in Retail Marketing course provided a fresh perspective on how impactful personalised marketing can be. Each module offered practical insights, from understanding the importance of personalisation to using data effectively and applying the right strategies. I especially enjoyed learning about the latest tools that make personalisation scalable and measurable. Implementing these techniques has already made a noticeable difference in how we connect with customers. A highly recommended course for anyone looking to elevate their retail marketing approach!"

Learning Outcomes:

Upon completion of this course, students will be able to:

  • Define personalisation in the context of retail marketing
  • Understand the importance of personalisation in retail marketing.
  • Recognise the impact of personalised marketing on customer loyalty and retention.
  • Identify data sources used for customer profiling and segmentation.
  • Recognise ethical considerations and privacy concerns in personalised marketing.

Meet our Expert Instructors

This course was crafted by our dedicated full-time lecturers. With extensive experience in both professional practice and education, our instructors excel at cultivating talent and maximising student potential.

Professor Osman Seedat

Senior Academic at Regent Business School

Professor Osman Seedat is a distinguished academic affiliated with Regent Business School, where he specializes in fields related to supply chain and retail management. His contributions include the development of advanced academic programs such as the Postgraduate Diploma in Supply Chain Management and the Bachelor of Commerce in Retail Management.
 

Certificate of Completion

At LearnHUB, we believe in recognising your achievements every step of the way.

That’s why you will achieve a certificate for every course that you successfully complete.

Skill set development

  • Understanding core concepts of personalisation in retail marketing
  • Collecting and managing customer data for personalisation
  • Analysing customer data to create targeted marketing strategies
  • Developing and implementing effective personalisation techniques
  • Familiarity with tools and platforms for personalisation
  • Leveraging technology to improve customer experience

Frequently Asked Questions

In the Personalisation in Retail Marketing course, you’ll learn how to use customer data to create tailored marketing experiences that drive engagement and loyalty. The course covers essential topics such as collecting and analysing data responsibly, developing effective personalisation strategies, and leveraging the latest tools and technology to scale personalisation efforts.

No specific prerequisites are required. 

Upon successful completion of the course, you will receive a Certificate of Completion in Personalisation in Retail Marketing. 

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