Negotiating Athlete Endorsement Deals

The Negotiating Athlete Endorsement Deals course provides a guide to navigating the complexities of athlete endorsement agreements. From understanding the broader endorsement landscape to mastering the art of negotiation, this course offers valuable insights into crafting high-value partnerships.

Course Fee:

R295

Publisher:
LearnHUB, Regent Business School

Duration

2 - 3 Hours or Self-Paced

Course Mode

Fully Online

Course Format

Interactive & Video Based Learning

"This course is an essential resource for anyone in athlete endorsements. It provided practical tools and real-world examples on how to structure deals, handle negotiations, and maximise value for both athletes and brands. I’ve already applied the strategies to close more successful partnerships. Highly recommended for those serious about making a real impact in endorsement deals"
Khanya Kumalo
Athlete Management Professional

Learning Outcomes:

Upon completion of this course, you will be able to:

  • Gain a solid foundation in the athlete endorsement industry, learning the ins and outs of deals from both athlete and brand perspectives.
  • Develop the skills to navigate and analyse key components of endorsement contracts, ensuring all parties’ interests are protected.
  • Learn effective strategies for valuing athlete endorsements, enabling you to assess the true worth of brand partnerships.
  • Develop your negotiation tactics that maximise deal value, securing better terms and higher returns for athletes and brands.

Meet our Expert Instructors

This course was crafted by our dedicated full-time lecturers. With extensive experience in both professional practice and education, our instructors excel at cultivating talent and maximising student potential.

Dr. Kriyanka Moodley, PhD

Head of Department – DBA

Dr. Kriyanka Moodley holds a Doctor of Philosophy in Leadership from the Graduate School of Business and Leadership at the University of KwaZulu-Natal (UKZN), South Africa. With 10 years of leadership experience, she focuses on personal mastery through research and facilitation aimed at ongoing self-improvement and growth.

Certificate of Completion

At LearnHUB, we believe in recognising your achievements every step of the way.

That’s why you will achieve a certificate for every course that you successfully complete.

Skill Set Development

  • Assess brand-athlete alignment to maximise deal value.
  • Understand the key legal elements in endorsement contracts.
  • Develop strategies for enhancing athlete marketability.
  • Learn how to manage long-term partnerships effectively.
  • Improve communication skills for handling high-stakes negotiations.
  • Gain expertise in structuring mutually beneficial agreements.

Frequently Asked Questions

In this course, you will learn key strategies for negotiating athlete endorsement deals and how to assess brand alignment to ensure mutually beneficial terms. You will also explore the legal considerations and essential contract elements involved in endorsement agreements. Additionally, you will discover techniques for enhancing athlete marketability, helping to secure long-term partnerships and maximise the value of deals.

No specific prerequisites are required. This course is perfect for sports agents and managers, brand managers, and marketers working with athletes. It’s also an excellent choice for aspiring professionals in sports marketing or anyone looking to break into endorsement deal negotiation.

Upon successful completion of the course, you will receive a Certificate of Completion. By completing this course, you will gain expertise in securing high-value endorsement deals, sharpening your negotiation skills, and boosting your confidence in the industry. This course will open doors to expanded career opportunities in sports marketing, athlete representation, and brand partnerships, increasing your value as a professional skilled in managing lucrative endorsement agreements.

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