Maximising Revenue from Sports Licensing
Course Fee:
R295
Publisher:
LearnHUB, Regent Business School
Duration
2 - 3 Hours or Self-Paced
Course Mode
Fully Online
Course Format
Interactive & Video Based Learning
Learning Outcomes:
Upon completion of this course, you will be able to:
- Develop a strategic approach to brand licensing that aligns with long-term business goals.
- Learn to negotiate effective licensing agreements, covering essential terms, royalty structures, and rights.
- Identify international markets and explore digital licensing as a means to expand reach and increase revenue.
- Implement quality control measures to protect brand integrity and avoid licensing pitfalls.
Meet our Expert Instructors
This course was crafted by our dedicated full-time lecturers. With extensive experience in both professional practice and education, our instructors excel at cultivating talent and maximising student potential.
Dr. Kriyanka Moodley, PhD
Head of Department – DBA
Dr. Kriyanka Moodley holds a Doctor of Philosophy in Leadership from the Graduate School of Business and Leadership at the University of KwaZulu-Natal (UKZN), South Africa. With 10 years of leadership experience, she focuses on personal mastery through research and facilitation aimed at ongoing self-improvement and growth.
Certificate of Completion
At LearnHUB, we believe in recognising your achievements every step of the way.
That’s why you will achieve a certificate for every course that you successfully complete.
Skill Set Development
- Develop strong negotiation skills to secure fair and profitable image rights contracts.
- Build strategic brand partnerships with sponsors, advertisers, and companies.
- Understand and manage intellectual property to protect the value of sports image rights.
- Implement digital media strategies to enhance online visibility and fan interaction.
- Utilise data analytics to track and optimise the performance of image rights.
- Be well-versed in copyright laws, licensing agreements, and contractual obligations.
Frequently Asked Questions
In this course, you’ll gain a comprehensive understanding of the strategies and best practices for maximising revenue from sports image rights. You’ll learn about key topics such as licensing agreements, copyright and intellectual property considerations, sponsorship opportunities, and digital monetisation techniques.
No specific prerequisites are required. This course is ideal for sports industry professionals, including marketing and media managers, sports agents, and brand partnership specialists, who want to enhance their knowledge of image rights monetisation. It’s also valuable for legal and compliance professionals working in sports, as well as team managers and executives responsible for maximising revenue streams. Additionally, it’s suited to students and early-career professionals aiming to build expertise in sports management, intellectual property, and digital marketing. Whether you’re managing athlete portfolios or exploring new revenue opportunities, this course will equip you with essential skills to excel in the field.
Upon successful completion of the course, you will receive a Certificate of Completion. This course provides the expertise to negotiate profitable partnerships, develop lucrative sponsorship deals, and navigate legal aspects of image rights. With this specialised knowledge, you’ll enhance your professional value, making you a sought-after asset for sports teams, agencies, and brands looking to maximise their revenue streams through image rights management.
Contact Us
Have any queries?
Feel free to reach out if you have any questions