Introduction to Online Marketing Strategies

Online marketing: Strategy essentials (social media, content, automation), data analysis for campaign effectiveness and ethical considerations in privacy and consumer protection

R250

Course Information

This course comprises three modules, with each module providing theoretical and practical insights, video explainers, in-lesson tasks, and case studies to support the learning process.

Duration: 2 – 3 Hours or Self Paced
Publisher: LearnHUB, Powered by Regent Business School
Certification: A Certificate of Completion will be issued to all candidates who successfully complete the requirements of the programme.

Learning Outcomes:

By completing this course, you will:

Understand the basics of online marketing and how it is used to promote products and services through the internet.
Gain insight on creating and managing social media accounts for businesses.
Understand the importance of creating and distributing high-quality content for online marketing.
Develop an understanding of marketing automation tools available to help optimise marketing efforts.
Learn how to analyse data and evaluate the effectiveness of online marketing campaigns.
Understand the ethical considerations surrounding online marketing, including issues related to privacy and consumer protection.