Introduction to Online Marketing Strategies

Online marketing: Strategy essentials (social media, content, automation), data analysis for campaign effectiveness and ethical considerations in privacy and consumer protection

Course Fee:

R250

Publisher:

LearnHUB, Regent Business School

"As someone looking to expand my business online, this course was exactly what I needed. It taught me how to build an effective digital marketing strategy, use SEO techniques, and create engaging content for social media. My online visibility has improved, and I’m seeing a steady increase in website traffic. The practical examples and tools provided in the course were incredibly valuable."

Learning Outcomes:

By completing this course, you will:

Understand the basics of online marketing and how it is used to promote products and services through the internet.
Gain insight on creating and managing social media accounts for businesses.
Understand the importance of creating and distributing high-quality content for online marketing.
Develop an understanding of marketing automation tools available to help optimise marketing efforts.
Learn how to analyse data and evaluate the effectiveness of online marketing campaigns.
Understand the ethical considerations surrounding online marketing, including issues related to privacy and consumer protection.

Meet our Expert Instructors

This course was crafted by our dedicated full-time lecturers. With extensive experience in both professional practice and education, our instructors excel at cultivating talent and maximising student potential.

Dr. Abner Mthembu

Academic Researcher Coordinator

Dr. Abner Mthembu, with 7 years of business ownership and a focus on entrepreneurship and portfolio investment, holds an MBA and a PhD in Marketing. He brings 14 years of corporate experience across marketing, sales, purchasing and quality management. Dr. Mthembu has also spent 7 years in academia, specialising in business development, SMME growth and entrepreneurship. His expertise lies in strategic business growth and sustainable investment management.

Certificate of Completion

At LearnHUB, we believe in recognising your achievements every step of the way.

That’s why you will achieve a certificate for every course that you successfully complete.

Possible Career Paths

Digital Marketing Specialist
Social Media Manager
Content Marketer
SEO Analyst
Marketing Coordinator
Email Marketing Specialist
PPC Specialist

Frequently Asked Questions

What will I learn in the Introduction to Online Marketing Strategies course?

In this course, you will learn the fundamentals of online marketing, including digital strategies, content creation, social media marketing, and search engine optimization (SEO). The course emphasizes practical approaches to enhancing online visibility and engaging customers effectively.

Are there any prerequisites for enrolling in this course?

No specific prerequisites are required. This course is suitable for individuals looking to learn about online marketing, whether you are a beginner or have some experience. A willingness to explore digital marketing tools will be beneficial.

What certification will I receive upon completing the course, and how can it benefit my career?

Upon successful completion of the course, you will receive a Certificate of Completion in Introduction to Online Marketing Strategies. This certification can enhance your resume by showcasing your understanding of online marketing principles, a valuable skill in today’s digital landscape.

Contact Us

Have any queries?
Feel free to reach out if you have any questions