Foundations of Digital Marketing in the AI Era

Foundations of Digital Marketing in the AI Era introduces learners to the essential principles, tools, and strategies used in modern digital marketing. The course explores how businesses connect with audiences through various channels, such as social media, email, content, and search, and how artificial intelligence is transforming these efforts with personalisation, automation, and data-driven insights.

Course Fee:

R495

Publisher:
LearnHUB, Regent Business School
Enquire Now

Duration

5-6 Hours or Self-Paced

Course Mode

Fully Online

Course Format

Interactive & Video Based Learning

Foundations of Digital Marketing in the AI Era helped me finally connect the dots between traditional marketing principles and modern AI-driven tools. The lessons were clear, relevant, and packed with real-world strategies I could apply immediately. From understanding data-driven targeting to leveraging automation for better campaign performance — every module left me more confident and capable. Highly recommended for anyone looking to stay ahead in today’s fast-evolving digital space!”
Learning Outcomes:

By completing this course, you will be able to:

  • Define key digital marketing concepts such as SEO, SEM, personalisation, content marketing, and AI-driven automation.
  • Explain how AI technologies enhance digital marketing strategies through personalisation, predictive analytics, and automated engagement.
  • Identify effective digital marketing channels and demonstrate how they influence the buyer’s journey.
  • Analyse how multi-channel marketing strategies and AI tools work together to drive consumer engagement and brand loyalty.
  • Develop a basic, ethical digital marketing strategy that includes clear goals, audience insights, relevant tools, and performance measures.

Meet our Expert Instructors

This course was crafted by our dedicated full-time lecturers. With extensive experience in both professional practice and education, our instructors excel at cultivating talent and maximising student potential.

Yusuf Timol

Head of Digital Learning (SLP)

Yusuf brings over 15 years of experience in technology and education, currently serving as the Head of Short Learning Programmes (Online) at Regent Business School. He is a Digital Learning and Development Specialist with expertise in Learning Management Systems, Business Analysis and Project Management.

Certificate of Completion

At LearnHUB, we believe in recognising your achievements every step of the way.

That’s why you will achieve a certificate for every course that you successfully complete.

Possible Career Paths

  • Digital Marketing Specialist
  • SEO/SEM Analyst
  • Content Marketing Strategist
  • Marketing Automation Specialist
  • IT Project Manager
  • Freelance Digital Marketer
  • Marketing Data Analyst

Frequently Asked Questions

This course explores how digital marketing is evolving in the age of artificial intelligence. You’ll gain a solid foundation in key digital marketing channels including SEO, social media, email marketing, and content strategy—while learning how AI tools are reshaping campaign planning, targeting, and personalisation. The course also covers data analytics, automation, and ethical considerations when using AI in marketing. By the end, you’ll be equipped to plan and execute modern, AI-informed marketing strategies that drive results in today’s fast-changing digital landscape.

No specific prerequisites are required. This course is open to anyone interested in learning about Foundations of Digital Marketing in the AI Era.

Upon successful completion of the course, you will receive a Certificate of Completion in Foundations of Digital Marketing in the AI Era.. This certification can strengthen your resume by demonstrating your understanding of  technology in business

Contact Us

Have any queries?
Feel free to reach out if you have any questions