Maximising Revenue from Sports Licensing

This course provides an in-depth look at strategies for driving revenue through sports brand licensing.With real-world insights and practical tools, you will gain the knowledge needed to leverage licensing opportunities effectively and protect brand value.

Course Fee:

R295

Publisher:

LearnHUB, Regent Business School

"This course is a must for anyone handling sports image rights. It goes beyond theory and dives into practical strategies that have already helped me negotiate better contracts and increase revenue."

Learning Outcomes:

Upon completion of this course, you will be able to:

Develop a strategic approach to brand licensing that aligns with long-term business goals.
Learn to negotiate effective licensing agreements, covering essential terms, royalty structures, and rights.
Identify international markets and explore digital licensing as a means to expand reach and increase revenue.
Implement quality control measures to protect brand integrity and avoid licensing pitfalls.

Certificate of Completion

At LearnHUB, we believe in recognising your achievements every step of the way.

That’s why you will achieve a certificate for every course that you successfully complete.

Skill Set Development

Develop strong negotiation skills to secure fair and profitable image rights contracts.
Build strategic brand partnerships with sponsors, advertisers, and companies.
Understand and manage intellectual property to protect the value of sports image rights.
Implement digital media strategies to enhance online visibility and fan interaction.
Utilise data analytics to track and optimise the performance of image rights.
Be well-versed in copyright laws, licensing agreements, and contractual obligations.

Frequently Asked Questions

What will I learn in this course?

In this course, you’ll gain a comprehensive understanding of the strategies and best practices for maximising revenue from sports image rights. You’ll learn about key topics such as licensing agreements, copyright and intellectual property considerations, sponsorship opportunities, and digital monetisation techniques.

Are there any prerequisites for enrolling in this course?

No specific prerequisites are required. This course is ideal for sports industry professionals, including marketing and media managers, sports agents, and brand partnership specialists, who want to enhance their knowledge of image rights monetisation. It’s also valuable for legal and compliance professionals working in sports, as well as team managers and executives responsible for maximising revenue streams. Additionally, it’s suited to students and early-career professionals aiming to build expertise in sports management, intellectual property, and digital marketing. Whether you’re managing athlete portfolios or exploring new revenue opportunities, this course will equip you with essential skills to excel in the field.

What certification will I receive upon completing the course, and how can it benefit my career?

Upon successful completion of the course, you will receive a Certificate of Completion. This course provides the expertise to negotiate profitable partnerships, develop lucrative sponsorship deals, and navigate legal aspects of image rights. With this specialised knowledge, you’ll enhance your professional value, making you a sought-after asset for sports teams, agencies, and brands looking to maximise their revenue streams through image rights management.

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