Customer Relationship Management in Tourism

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This course equips you with the strategies and tools needed to build and maintain strong customer relationships within the tourism industry. You’ll learn how to leverage CRM technologies to personalise experiences, manage customer data effectively, and foster loyalty among clients.

  • Duration: 2 - 3 Hours or Self Paced
  • Publisher: LearnHUB, Powered by Regent Business School
  • Certification: A Certificate of Completion will be issued to all candidates who successfully complete the requirements of the programme.
  • Take your time and ensure to carefully engage with every aspect of this course, to ensure adequate preparation for the final assessment. A minimum of 80% is required to pass.
  • Gain a comprehensive understanding of CRM fundamentals tailored to the tourism industry, giving you the skills to initiate meaningful customer interactions.
  • Learn to build strong customer relationships through personalised service and engagement techniques, enhancing the customer experience.
  • Explore CRM technology and its role in improving service delivery, allowing you to leverage tools for greater efficiency and customer satisfaction.
  • Develop expertise in managing customer data and analytics, enabling you to make informed decisions based on insights and trends.

Course Content

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Lesson 3: Utilising CRM Technology to Enhance Tourism Services
Additional Resource Material
Final Assessment