Social Media Strategies for Sports Brands

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This course explores innovative approaches to harnessing the power of social media, focusing on brand authenticity, influencer partnerships, content creation, and analytics.

Course Content

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Lesson 1: Building an Authentic Brand Voice in the Sports Industry
Lesson 2: Leveraging Athlete Influencers for Maximum Engagement
Case Study: NBA’s Digital Transformation and Social Media Success
Additional Resource Material
Final Assessment