Foundations of Digital Marketing

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Foundations of Digital Marketing in the AI Era introduces learners to the essential principles, tools, and strategies used in modern digital marketing. The course explores how businesses connect with audiences through various channels, such as social media, email, content, and search, and how artificial intelligence is transforming these efforts with personalisation, automation, and data-driven insights.

  • Duration: 2 - 3 Hours or Self Paced
  • Publisher: LearnHUB, Powered by Regent Business School
  • Certification: A Certificate of Completion will be issued to all candidates who successfully complete the requirements of the programme.
  • Take your time and ensure to carefully engage with every aspect of this course, to ensure adequate preparation for the final assessment. A minimum of 80% is required to pass.
  • Define key digital marketing concepts such as SEO, SEM, personalisation, content marketing, and AI-driven automation.
  • Explain how AI technologies enhance digital marketing strategies through personalisation, predictive analytics, and automated engagement.
  • Identify effective digital marketing channels and demonstrate how they influence the buyer’s journey.
  • Analyse how multi-channel marketing strategies and AI tools work together to drive consumer engagement and brand loyalty.
  • Develop a basic, ethical digital marketing strategy that includes clear goals, audience insights, relevant tools, and performance measures.

Course Content

Navigational Icons
Lesson 1: Introduction to Digital Marketing
Lesson 2: The Role of AI in Digital Marketing
Lesson 3: Marketing Channels in the Digital Age
Lesson 4: The Buyer’s Journey
Lesson 5: Ethical Considerations in Digital Marketing and AI
Lesson 6: Building a Basic Digital Marketing Strategy
Conclusion
Additional Resource Material
Final Assessment