Managing Sports Image Rights

Managing Sports Image Rights is essential for athletes, teams, and legal professionals navigating the evolving sports industry. This course explores the key legal frameworks, strategies, and modern challenges associated with image rights in sports.

Course Fee:

R295

Publisher:
LearnHUB, Regent Business School

Duration

2 - 3 Hours or Self-Paced

Course Mode

Fully Online

Course Format

Interactive & Video Based Learning

"This course on sports image rights is a fantastic resource. It goes deep into practical strategies for monetising image rights, from securing profitable deals to enhancing visibility through digital media."
Kyle Abrahams
Sports Marketer

Learning Outcomes:

Upon completion of this course, you will be able to:

  • Understand the core principles and legal structures surrounding sports image rights, equipping you to navigate complex contracts and protect athlete identities.
  • Learn effective strategies for negotiating image rights agreements, ensuring fair value and long-term benefits for athletes, teams, and brands.
  • Gain insights into the impact of social media on sports image rights and how to manage athlete visibility and reputation in the digital space.
  • Discover how to strategically leverage and monetise athlete image rights for long-term brand building and financial gain.
  • Understand the intricacies of cross-border image rights management and learn to comply with varying global legal standards.

Meet our Expert Instructors

This course was crafted by our dedicated full-time lecturers. With extensive experience in both professional practice and education, our instructors excel at cultivating talent and maximising student potential.

Dr. Kriyanka Moodley, PhD

Head of Department – DBA

Dr. Kriyanka Moodley holds a Doctor of Philosophy in Leadership from the Graduate School of Business and Leadership at the University of KwaZulu-Natal (UKZN), South Africa. With 10 years of leadership experience, she focuses on personal mastery through research and facilitation aimed at ongoing self-improvement and growth.

Certificate of Completion

At LearnHUB, we believe in recognising your achievements every step of the way.

That’s why you will achieve a certificate for every course that you successfully complete.

Skill Set Development

  • Learn strategies to maximise revenue from sports image rights.
  • Develop negotiation skills for high-value image rights deals.
  • Understand intellectual property protection and management.
  • Analyse market trends to enhance the value of image rights.
  • Build fan engagement through digital media and content strategies.

Frequently Asked Questions

This course will teach you how to maximise revenue through sports image rights by understanding the value of these assets and negotiating profitable deals. You will learn how to assess market trends, protect intellectual property, and structure licensing agreements. The course will also cover fan engagement strategies using digital media, helping you leverage online platforms to increase visibility and revenue streams.

No specific prerequisites are required. This course is ideal for sports marketers, brand managers, and media professionals involved in sports marketing and image rights management. It’s also suitable for legal professionals, agents, and anyone interested in monetising sports image rights effectively.

Upon successful completion of the course, you will receive a Certificate of Completion. By completing this course, you will gain valuable knowledge on negotiating image rights deals, protecting intellectual property, and creating diverse revenue streams. This will enhance your ability to manage and maximise the financial value of sports image rights, expanding your career opportunities in sports marketing, media, and athlete representation. You’ll also improve your strategic thinking in brand partnerships and contract negotiations, positioning you as a key player in the industry.

Contact Us

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