Short Course
Foundations of Digital Marketing in the AI Era
Foundations of Digital Marketing in the AI Era introduces learners to the essential principles, tools, and strategies used in modern digital marketing. The course explores how businesses connect with audiences through various channels, such as social media, email, content, and search, and how artificial intelligence is transforming these efforts with personalisation, automation, and data-driven insights.
Video-led
100% Online
Self-Paced
2 - 3 Hours
Course Price
R495
This course includes:
- Engaging video lessons
- In-Lesson Tasks
- Resources Material
- Assessments
- Certificate of Completion
- Secure Checkout
Learning Outcomes
By completing this course, you will be able to:
- Define key digital marketing concepts such as SEO, SEM, personalisation, content marketing, and AI-driven automation.
- Explain how AI technologies enhance digital marketing strategies through personalisation, predictive analytics, and automated engagement.
- Identify effective digital marketing channels and demonstrate how they influence the buyer’s journey.
- Analyse how multi-channel marketing strategies and AI tools work together to drive consumer engagement and brand loyalty.
- Develop a basic, ethical digital marketing strategy that includes clear goals, audience insights, relevant tools, and performance measures.
Your learning journey
Simple, clear and learner-friendly
1
Enrol Online
Pay securely and get access immediately.
2
Watch Lessons
Complete short interactive video lessons.
3
Complete Activities
Apply skills through practical learning activities.
4
Earn Certificate
Receive your certificate after successful completion.
Certificate of Completion
At LearnHUB, we believe in recognising your achievements every step of the way.
That’s why you will achieve a certificate for every course that you successfully complete.
Frequently Asked Questions
Answers before learners enrol
Is this course suitable for beginners?
Yes, no prior experience is required.
Will I receive a certificate?
Yes, after successful completion.
How long does it take?
The course is designed to take approximately 2 to 3 hours.
Can I access the course using my phone?
Yes, the design is responsive and mobile-friendly.
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