Short Course
Behavioural Economics in Insurance: Understanding Customer Behaviour to Improve Product Offerings | EVT-20250514-0070
Insurance decisions are rarely purely rational. Customers are influenced by emotions, biases and everyday financial pressures that shape how they perceive and engage with insurance products. This course explores how behavioural economics can help insurers better understand customer decision-making and design products, communication and customer experiences that improve trust, engagement and long-term policy retention.
2 CPD Points
100% Online
Self-Paced
1 - 2 Hours
Course Price
R395
This course includes:
- Engaging video lessons
- In-Lesson Tasks
- Assessments
- 2 CPD Points
- Certificate of Completion
- Secure Checkout
Learning Outcomes
Learning Outcomes
By the end of this course, participants will be able to:
- Explain the role of behavioural economics in shaping customer decision-making within the insurance sector.
- Identify key behavioural biases such as loss aversion, status quo bias, social proof and hyperbolic discounting.
- Analyse how behavioural patterns influence insurance product adoption, retention and lapses.
- Apply behavioural insights to improve the design and communication of insurance products.
- Use behavioural nudges and incentives to encourage positive customer decisions.
Your learning journey
Simple, clear and learner-friendly
1
Enrol Online
Pay securely and get access immediately.
2
Watch Lessons
Complete short interactive video lessons.
3
Complete Activities
Apply skills through practical learning activities.
4
Earn Certificate
Receive your certificate after successful completion.
Certificate of Completion
At LearnHUB, we believe in recognising your achievements every step of the way.
That’s why you will achieve a certificate for every course that you successfully complete.
Frequently Asked Questions
Answers before learners enrol
Is this course suitable for beginners?
Yes, no prior experience is required.
Will I receive a certificate?
Yes, after successful completion.
How long does it take?
The course is designed to take approximately 2 to 3 hours.
Can I access the course using my phone?
Yes, the design is responsive and mobile-friendly.
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