Behavioural Economics in Insurance: Understanding Customer Behaviour to Improve Product Offerings | EVT-20250514-0070

Insurance decisions are rarely purely rational. Customers are influenced by emotions, biases and everyday financial pressures that shape how they perceive and engage with insurance products. This course explores how behavioural economics can help insurers better understand customer decision-making and design products, communication and customer experiences that improve trust, engagement and long-term policy retention.

R395

This course includes:

Course Duration

2 - 3 Hours | Self-paced

Course Mode

Fully Online

Course Certification

LearnHUB Recognised by Regent Business School

CPD Points

2 CPD Points

Enquire Now

Learning Outcomes

By the end of this course, participants will be able to:

  • Explain the role of behavioural economics in shaping customer decision-making within the insurance sector.
  • Identify key behavioural biases such as loss aversion, status quo bias, social proof and hyperbolic discounting.
  • Analyse how behavioural patterns influence insurance product adoption, retention and lapses.
  • Apply behavioural insights to improve the design and communication of insurance products.
  • Use behavioural nudges and incentives to encourage positive customer decisions.

Certificate of Completion

At LearnHUB, we believe in recognising your achievements every step of the way. That’s why you will achieve a certificate for every course that you successfully complete.