5. Sustainable Competitive Advantage

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Figure 1.11 Difference between resources, competitive advantage and sustainable competitive advantage
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Sustainable Competitive Advantage

Sustainable competitive advantages are a set of assets, characteristics, or capabilities that allows an organization to meet its customer needs better than its competition can.

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Figure 1.14 Examples of Competitive Advantages
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Case Studies

Watch the following video to gain more insight into the meaning of a sustainable competitive advantage:

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Tasks

While working through this example, prepare your own Sustainable Competitive Advantage in the appendix at the end of this module.

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