4.2 Objectives of Financial Statement Analysis

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Definition

Financial statement analysis is the process of analysing a company's financial statements for decision-making purposes. External stakeholders use it to understand the overall health of an organization as well as to evaluate financial performance and business value.

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Figure 4.1 Users of Accounting Information

return on capital and capital preservation as well as all aspects and stages of operations, profitability, liquidity, capital structure and valuation

 in the short-term look at the present financial condition and liquidity of the firm, the type of their current assets and rate of their turnover and in the long-term look at the firm’s capital structure

decision making and control and helps management to identify actions that will maximise shareholder wealth and ensure that the firm receives an optimal allocation of capital resources

job security and wage & salary negotiations and are interested in the long-term profitability of the firm since this has a bearing on future job security

evaluate company’s profitability and financial position so that they can continue to sell to the company and ensure that any trade credit provided is secure

valuation of potential candidates and try to determine potential synergistic benefits and stress is placed on the valuation of assets, including tangible assets such as goodwill, patents and any liabilities transferred

analytical review and expresses an opinion on the fair presentation of financial statements

income fairly stated

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Case Studies

Watch this video for a more detailed explanation as to who the users of financial statements are and what they usually look at it for.