2.2 Determining the Selling Price and Mark-Up

the lifestyle that one wants to establish will determine the selling price demanded

the higher the expenses the higher the price and vice versa

the further the distance the higher the price

high income earners are prepared to pay more for your product or service as compared to low income earners

freely available goods tends to be much cheaper than goods that are scarce in nature

the more the competition the less the price

drinks and foods cost more at special events like a football match or at the movies because they are delivered and sold there for the convenience of patrons

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Tasks

Watch this video for better insights into the roles of human resource management:

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Case Studies

Watch the following video to gain some insight into how to determine the optimal selling price:

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Case Studies

Watch the following video to gain some insight into how to calculate cost price:

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Tasks

Work through the table that follows and then using the same methodology and procedure, work out the missing figures.