1.9 The Nine Elements of the Canvas (Building Blocks)
Who are the customers?
What do they think? See Feel? Do?
What’s compelling about the proposition? Why do customers buy, use?
How are these propositions promoted, sold and delivered? Why? Is it working?
How do you interact with the customer through their ‘journey’?
How does the business earn revenue from the value propositions?
What uniquely strategic things does the business do to deliver its proposition?
What unique strategic assets must the business have to compete?
What can the company not do so it can focus on its Key Activities?
What is the business’ major cost drivers? How are they linked to revenue?
The Canvas is popular with entrepreneurs and intrapreneurs for business model innovation.
Fundamentally, it delivers three things:
- Stripping away the 40+ pages of ‘stuff’ in a traditional business plan, I’ve seen users of the BMC improve their clarify and focus on what’s driving the business (and what’s non-core and getting in the way).
- It’s a lot easier to tweak the model and try things (from a planning perspective) with something that’s sitting on a single page.
- Your team will have a much easier time understanding your business model and be much more likely to buy in to your vision when it’s laid out on a single page.
