1.3. Before you start

Data points-pana

You can learn a lot from your competition. Choose some competitors and map their business models on a canvas. Armed with this information you’ll have deep insight into what customers want and what they are willing to pay for. You’ll have a clearer picture of just how customers’ needs are met across the entire industry, not just in your company. And, you’ll uncover vital information about how other businesses, maybe even very successful businesses, have created their own spaces in the market.

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Tasks: Checklist

  • Get the right team of 3-5 people together
  • Grab a large chunk of wall space
  • Print or draw the canvas on a big sheet of paper
  • Have plenty of sticky notes and markers ready
  • Allow yourself 45-60 minutes of undisturbed time
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Case Studies ​

Watch the following video to gain more insight into how to complete the Business Model Canvas:

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