Introduction to Strategy

1. Introduction

Welcome to the Higher Certificate in Entrepreneurship programme. As part of your studies, you are required to study and successfully complete a course on Strategy for Small Businesses.

2. Module Overview

The module aims to enable the student to have a complete and thorough understanding of what the basics of Strategy. The student will also gain an understanding of how strategy impacts a business.

3. Aim of the Module

Explain what a strategy is and all the various strategical tools a small business needs in order to implement it. 

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