Chapter 2: Business Model Canvas
Upon completion of this chapter, the learner should be able to:
- Understand what a customer segment is
- Understand the term value proposition
- Understand what is meant by channels
- Understand customer relationships
- Understand what are revenue streams
- Understand what are key activities
- Understand what are key resources
- Understand what are key partnerships
- Understand what is meant by cost structure
- Understand how to apply and analyse the Business Model Canvas